by Will Cartwright Will Cartwright No Comments

7 Best Selling Keto Supplements

For those on the keto diet, keto supplements are essential to good health.

The keto diet seeks to keep the body in ketosis to increase the burning of fat. To do so, you’ll avoid carbs and increase your intake of good fats.

Why You Should Consider Keto Supplements

While the keto diet can help you lose weight, it can also lead to some negative side effects, including indigestion, nausea and muscle loss.

The “keto flu” refers to the flu-like symptoms that some people experience while transitioning to the keto diet.

Given these effects, many people are turning to keto supplements to improve their overall health and wellbeing.

Below is a list of the best keto supplements to take in order to ensure your body has the vitamins and minerals it needs to stay healthy.

1. Exogenous Ketones

While endogenous ketones are found inside the body, exogenous ketones come from an outside source, such as a supplement.

The body produces ketones in a process known as ketogenesis. During this process, fatty and amino acids are broken down, thereby producing ketones.

Exogenous ketones are a popular supplement for those on the keto diet. They help to increase ketone levels so that you can reach ketosis faster.

The supplements also come with other health benefits as well. Exogenous ketones lead to better physical performance and decreased appetite.

2. Digestive Enzymes

It’s true that the keto diet isn’t always easy on the stomach at first.

A high fat diet can lead to certain digestive and health side effects including diarrhea, constipation, anxiety and nausea. It takes time for the body to adjust.

The keto diet includes more fat than the body normally receives. It also includes more protein than some people are used to.

To help correct the digestive issues that these changes may cause, consider taking a digestive enzyme supplement. Doing so is especially useful during the keto transition period.

A digestive enzyme helps to break down the fats and proteins so that they are easier on the stomach.

When considering which digestive enzyme to take, you’ll want to make sure that the supplement includes a number of different enzymes, including protease, lipase and amylase.

These enzyme should be able to break down starches, fats and protein.

Taking a supplement with several enzymes will ensure that a variety of different foods will be digested more easily.

3. Magnesium

Magnesium is a mineral that the body needs to stay healthy.

Why should people on the keto diet care about it?

Studies have shown that a large segment of the public is deficient in magnesium, due to general dietary trends.

Since many foods rich in magnesium are high in carbs, it can be hard to get enough magnesium on the keto diet.

That’s why it’s recommended that people on the keto diet take 200 to 400 milligrams of magnesium per day.

Magnesium has many health benefits including better blood pressure and improved overall health.

It can even help prevent the symptoms associated with the keto flu. The keto flu refers to the flu-like symptoms that many people experience when their bodies are adjusting to a low-carbohydrate diet.

4. Fish Oil

Fish oil is an essential keto supplement due to its high concentration of omega-3 fatty acids.

Whether you’re on the keto diet or not, this supplement comes with a variety of health benefits. So it’s not surprising that fish oil is one of the most popular supplements available on the market today.

According to a recent study, 72% of respondents said that they had taken fish oil before, more than any other response.

But, fish oil is especially important for those on the keto diet.

The Keto diet instructs that individuals eat omega-6 fatty acids sparingly because they can be pro-inflammatory.

In order to keep this in check, you should not only consider lowering your omega-6 intake but also increasing your omega-3 intake. Finding the ideal ratio of omega 6 to omega 3 is key.

Many people often forget about omega-4, which leads to a high omega 3-omega 6 ratio.

Fish oil is one of the best supplements to increase your omega-3 levels.

It also comes with other health benefits, including improved heart health, healthier skin and better cognitive function.

5. MCT Oil

MCT, which stands for “medium-chain triglycerides,” is a type of fat. MCTs are naturally found in oils like coconut oil.

MCT oil is an effective supplement for staying in ketosis, as it is both helpful in producing ketones and in increasing your energy.

MCTs are converted to ketones in the liver. After that, they are sent to the brain, muscles, and other parts of the body in the form of energy.

Unlike other types of fat, MCTs don’t easily store as fats in the body. They’re much more likely to turn into energy that’s used by the body. MCT can also help you produce more ketones, but too much of it can lead to weight gain. Be aware that MCT is high in calories.

MCT oil comes in a powder form that can be easily added to foods or beverages. It’s also available as a capsule.

6. Collagen

Another supplement recommended for those on the keto diet is collagen.

Collagen is a protein that is naturally found in the body. It makes up several parts of the body including tissues in the tendons, skin and muscles.

This is a supplement recommended for keto due to its many health benefits. Collagen has no carbs or sugar but has tons of protein to help satisfy hunger.

But that’s not all.

Collagen has other health benefits for the body including healthier skin and stronger bones.

As the body ages, it produces less collagen. This leads to wrinkles and dryness in the skin.

Increasing collagen levels can help reduce the severity of wrinkles over the long term.

keto supplements

7. Greens Powder

Getting the right amount of vegetables can be difficult on the keto diet.

That’s why supplementing your diet with greens powder can be important to improve overall health. Vegetables have benefits for everyone.

They contain important vitamins and minerals that the body needs to stay healthy.

Consider adding greens powder to beverages or smoothies to get that extra kick in your diet.

by Will Cartwright Will Cartwright No Comments

How to Start a Supplement Company

Starting your own supplement company is rewarding. At the same time, it takes more than good ideas to build a profitable supplement company. Without a doubt, it takes a lot of work. Success comes from wearing many hats – marketer, distributor, customer service provider, and more. You should also be prepared to handle legal issues and business finances.

Although doing all of these things isn’t simple, hard work can make it happen. To help you get started, we’ve listed 10 Steps for building your own private label supplements business.

1. Identify a Product

Firstly, decide what type of supplement you wish to sell. Even though there are many supplement options, not all of them are lucrative. To ensure success, choose a product that

  • Provides value to consumers AND
  • Has an obvious market

Obvious markets include things like weight loss supplements, memory improvement supplements, or supplements for people with specific nutritional deficiencies.

2. Identify Your Market

Once you choose a supplement (or supplements), you then determine who you’re trying to reach (your target customers). If you fail to accurately identify your target customers, it could be the first step towards failure. Additional questions to ask yourself are:

  • What are my target customers’ characteristics (age, gender, socioeconomic level, health needs, etc.)?
  • What needs will this product meet? Can my product meet my target customers’ needs?
  • If this target market is competitive, is there room for my product?
  • Where do my target consumers shop? Can I utilize those channels?
  • How does my target market get information (online, in magazines, etc.)? Can I use those outlets to my target market?

If you don’t know this information, you can use customer surveys and focus groups.

3. Learn About Your Competition

private label gummy vitaminsTo succeed, you must set yourself apart from the competition. Even a great product will blend in with all the others unless you differentiate your brand. As a result, you must convince people that your product has something the competition doesn’t. As a result, learn about the competition’s products. Below are things to analyze:

  • Price – What do your competitors charge?
  • Target customers – What customers do your competitors target?
  • Marketing – How do your competitors reach their target market?
  • Value claims – What claims (and disclaimers) do your competitors include on the labels?

After analyzing these issues, look for ways to distinguish your brand from others. For example, sell your product at a lower price. Or find an overlooked customer group and make them your target market. In the end, differentiating your products from others AND providing exceptional value will make your supplement more competitive.

4. Develop a Customer Acquisition Plan

Finding customers is a major hurdle for some businesses. However, some customer acquisition methods are more effective than others. Some tried and true, popular strategies include direct sales, media buying, pay-per-click advertising, blogging, and in-person marketing efforts.

If you focus on these methods, then you can minimize costs and maximize profitability. Also, trying multiple tools lets you compare the results. Basically, use different tools until you find the methods that work best for you.

5. Create Your Supplement

Having a great supplement idea and jumping directly into creating it, might be what you want to do. But that isn’t the best idea. If you follow steps 1 to 4, then it will be easier to create your supplement.

Think about which features to focus your marketing efforts on. Also, learn from your competition without copying them exactly. Try to create a unique product that meets a real need in your target market.

6. Find a Supplement Manufacturer

The next step is finding a supplement manufacturer. Contact several manufacturers so you can compare and contrast their services. When you contact prospective manufacturers, they will explain their process in more detail. As you compare manufacturers, the main factors to consider are:

  • Reputation
  • Quality
  • Compliance
  • Affordability

In some cases, some people feel that this is the most difficult part of the process. Yet with your business model, target market, and great product idea in place, finding a reputable manufacturer is much easier.

7. Marketing and Your Brand’s Online Presence

After choosing a manufacturing partner and getting your brand and labels in the works, focus on marketing tasks. One of your first tasks is creating a user-friendly, mobile-friendly website and e-commerce store. Yet you don’t need to do these all by yourself. For the most professional results, hire freelance designers and/ or copywriters to develop your online presence.

Also, no marketing strategy can neglect social media. Begin building a social media presence and a following for your product to boost brand recognition.

On top of that, social media marketing can lead to higher conversion rates (a higher percentage of visitors follow through with purchases). Most importantly, building a social media network is a low-cost way to reach lots of people.

Once you’ve established your brand on social media, post daily. Also, as you build a network of followers, engage them – ask questions, create polls, and send them messages. And don’t forget to have fun with social media. Even though managing it takes work, it doesn’t need to be a joyless task.

Another way to build your online presence is by advertising on Snapchat, podcasts, Instagram, Facebook, remarketing, and affiliate sites. In addition, posting blog posts about your product can get your site more organic traffic in Google search. Also, you can acquire backlinks from other sites. Additionally, you can partner with sites like Dojo mojo, rangeme.com, walmart.com, ebay.com, amazon.com.

8. Settling Legal Issues and FDA-Compliance

Before you can sell your products, establish your business legally. This is partially to legitimize your business, but also to protect yourself. However, unless you’ve set up previous businesses, it is wise to consult a business attorney.

On top of that, make sure your product is FDA-compliant. Although the FDA doesn’t regulate supplement design and production, they can fine you or make you stop selling your products for certain reasons. Specifically, the FDA doesn’t allow false or misleading claims. Also, your product must be properly branded and may not include ingredients which aren’t listed on the label.

Regarding labels, yours must follow FDA guidelines such as clearly listing the supplement name, its ingredients, the amount, along with the manufacturer’s and/or distributor name and address. Also, the label must have a nutrition label which contains Supplement Facts, Nutrition acts, Dietary Ingredients, and Percent Daily Values (%DV). What’s more, the FDA also has requirements about fonts and font sizes.

9. Make a Fulfillment Plan

Now that your product is being manufactured, the next step is your fulfillment plan. For example, if you’re selling online, how will customers get your product? Before you can sell, you need to know how to distribute your product. Sometimes, the manufacturer can help with fulfillment or even handle it for you.

At the same time, there are numerous options for order fulfillment. Learn about the pros of cons of different fulfillment options before settling on one. Moreover, price should not be the only factor in this decision. In the end, your goal should be providing customers with the best service possible, including how they receive their order.

10. Start Selling

Now that you’ve done all the behind-the-scenes work, it’s time to sell! At this point, one of your main concerns is payment. How will customers pay for your product? How will you get paid? Since there are all sorts of payment options these days, you should accept as many as possible. After all, you may have the world’s greatest supplement, but if someone can’t pay the way they want to pay, you might lose that customer. Below are options for various payments options:

  • Merchant Accounts for Accepting Credit Cards – Merchants who accept credit cards, debit cards, and other forms of payment need a merchant account. But what is a merchant account? Whenever a customer pays with a card or another cashless method, your merchant service provider processes their payment. After the payment is approved, the money goes into your business’ bank account. As a merchant, you pay the processing company for this service.
  • Other Cashless Payments – Make sure your payment processing system can handle cashless options like Samsung Pay, Apple Pay, and PayPal. In addition, there are Cloud-Based payment systems like Square and ChargePass which allow credit card processing both in-person and online for both credit card terminals and mobile card readers.

Launching A Supplement Business

Like starting any business from scratch, launching a supplement business is challenging. However, once you are rolling, it can be very rewarding. If you follow these steps on how to start a supplement company, you will have a solid foundation for your business.

by Matthew Lombardo Matthew Lombardo No Comments

5 Important Steps to Starting a Vitamin Business

Trust in the healthcare system is wavering and consumers are putting their health in their own hands. Dietary supplements such as vitamins, minerals, amino acids, antioxidant, and herbs are now the preventative measures people are turning to—it’s a vast industry, and it’s only growing. Some researchers are finding that the global market for dietary supplements will balloon to $278.02 by 2024. That’s a huge pot! Even in the diluted world of Amazon, profit margins are still earning between 40 and 50 percent. There’s no better time to consider branding your own supplement line than now. This article is for business savvy individuals that may be unfamiliar with the industry. It doesn’t get into technicalities (it won’t show you how to apply for an EIN), but will act as a general guide to get started in the world of dietary supplements.

Step 1: Research

First, attend nutraceutical trade shows in your area and meet with industry professionals face-to-face. Bring a pen. Talk to sales reps, owners, and retailers to get different perspectives. Gather as much information as you can concerning market trends and insight. Go to local vitamin stores and look at the labels. Note how popular products are being displayed. Browse online retailers and note which products are ranking the highest. Another option is to call a turn-key nutraceutical manufacturer and ask to schedule a meeting with an advisor. These companies can often provide counseling for every step of the way. Take notes. Use the information to form a vision in your mind of your product and brand, and write it all down.

Step 2: Plan-of-Action

Decide whether you want to sell online or to brick-and-mortar stores. I would avoid selling to both markets in the beginning. Brick-and-mortar stores are in heated competition with internet retailers which may only cause conflict—slowing you down and diluting your efforts. I suggest that if you have a strong background in social media/internet marketing, internet sales may be the way to go. If not, there’s still promise in selling to brick-and-mortar with the proper planning. The expense for brick-and-mortar will be higher but, if done correctly, may ensure sustainable returns. Whereas the internet is often boom-or-bust. If you go internet, be prepared to set up social media pages for your product and running sponsored ads. Blogging and hiring influencers is also helpful. If you decide brick-and-mortar, pitch your product to as many stores as possible. Get a rough idea of how many places will buy into it. Aim for about 200 stores. If your product is in 200 stores, and each store re-orders 12 bottles a month at $10 each, that’s a cool $24,000 a month!

Step 3: Product Development

Use the research to come up with a concept for your product. Ask yourself what the identity of your product will be. What system of function in the body will it support? Do you want to create a sleep formula or a protein formula? After you‘ve answered these questions, you can consider what you want the label to look like. Brainstorm a brand logo and label design. If you’ve consulted with a reputable contract manufacturer, they may have in-house graphic designers to refer you to. You can also hire a freelance designer to come up with a brand logo and label for you. I recommend using an in-house team, if possible. Those designers often have the industry knowledge freelancers don’t.  Once you have the product identity and label design, you can consider the ingredients. Consult with a nutritionist or doctor who is knowledgeable of nutraceutical products to help you decide which ingredients will go in—keep in mind all the research you accumulated—are people buying sleep products with melatonin? Or is valerian root trending? If you can’t answer these questions, go back to step 1. Once you have a product concept, you can submit your product to contract manufacturers for quotes. This is a tricky step. Many online resources are claiming to be contract manufacturers who are brokers. Brokers may get the job done, but you will be paying hidden, unnecessary broker fees. Make sure you call reputable manufacturer that is GMP certified (dietary supplement MUST be GMP certified to comply with the FDA) and ask to see the facility. If you’re satisfied with the cost to manufacture, expect 6-8 weeks of production time.

Step 4: Take action

Initiate your plan-of-action. Note that you should have already done the leg work before you began product production. If you need money to get started, tell your rich friends—or a bank— about your innovative new product. Show them all the research you’ve done, and provide a list of stores that will buy it when it’s available. Alternatively, show them your spiffy social media accounts and content you’ve created. Show them your DM box full of IG models that will rep your product to their 100k followers (Yes, you should solicit influencers ahead of time). Ask the helpful staff members at your manufacturer for advice on sales tactics. They want you to succeed!

Step 5: Rinse and Repeat

Now that your product is in stores, follow up with owners and sales clerks. Make sure your product is selling. Provide these people with samples, flyers, and posters to help promote your product. Teach them why they should be selling your product over the competitors. For internet sales, keep track of Ads that are converting clicks into sales. Study email marketing tactics. Optimize your Amazon seller page. Continue to work until it’s time to reorder your product, and expand your line.

by Will Cartwright Will Cartwright No Comments

Dropship Supplements: An Easy Way to Improve Your Business

According to the National Institutes of Health, the supplements market in the U.S. is valued at more than $37 billion per year, and global estimates put its value at more than $100 billion. Given this market size, it’s no secret why many entrepreneurs dropship supplements. In fact, recent market trends demonstrate that supplement sales offer a great chance for savvy business owners to get ahead.

Despite these prospects, every business faces challenges, from manufacturing and marketing to shipping and customer service. Fortunately, today’s market is adapting, and new solutions and technologies are making it easier for entrepreneurs to manage their business and expand their profit margins.

The Basics: What is Dropshipping?

For business owners worried about how they’ll store and ship products to their customers, dropshipping offers a convenient solution that eliminates these concerns.  

Many entrepreneurs, especially small business owners, simply don’t have the space or capacity to store significant quantities of products and supplies. And shipping can take up valuable time from other essential responsibilities.

Dropship supplements are a product storage and fulfillment solution that takes care of these aspects of the supplements business. Rather than purchasing supplements and then selling and shipping them to the customer, the dropshipper stores the business’s product line and fulfills orders and shipments to the customer.

Dropshippers often offer a wide variety of shipping methods and carriers to support your product shipping and fulfillment. This helps to ensure that the product makes it to the customer on time and as intended.

Think about dropshipping as an on-demand logistics provider for supplement providers. Dropshippers allow you to focus on other important areas of your business like strategy, finance, and marketing.

By outsourcing shipping and fulfillment processes, businesses can expand their customer base and reach an even larger population. Production of dropship supplements is easy to scale, as businesses are less constrained by the workload demands that increased sales create.

Setting Up a Private Label

For an added layer of service, businesses can consider setting up a private label. A private label dropshipper not only fulfills and ships products but also manufactures them.

A private label refers to a product that is sold by one company but manufactured and shipped by another. In other words, the dropshipper produces and distributes the product, but it uses another business’s label or brand.

Private label dropship supplements provide a business with a greater level of control over the finished product. When all of these processes are taking place under one roof, the production quality and marketing can be integrated more seamlessly, and overall quality can be carefully managed by the business.

Dropshipping allows businesses to support a wide selection of products. Since dropship supplements are dependent on customer orders, business can sell popular and generic items that are kept in stock, while also developing and investing in specialty products. In this way, the business can provide additional value to its customers and reach a wider customer base.

In addition, businesses can work with dropshippers to design labels and packaging that fit their brand. ABH Pharma offers a huge variety of vitamin packaging from basic clear bottles to blister cards. Businesses can also work with graphic designers at ABH Pharma to create a label that passes industry guidelines and also catches the customer’s eye.

Benefits of Dropship Supplements

There are many advantages to dropshipping and private labels, but a few benefits stand out in particular. These benefits are important to consider when developing a production and fulfillment plan for your business.

Maximizing Profit Margins

The main advantage of private label dropship supplements comes down to profit margins. Private label products have lower unit costs than branded products. When the product is produced at a lower cost, your business can maximize the profit margin.

Over time, your private label can even grow its brand. As the label becomes more popular, the product can be sold at an even higher price point. A popular brand always increases the value of a product.

Ensuring Brand Quality

But that’s not all. Dropshipping isn’t just about profit margins. Private label dropshipping gives businesses greater control over product quality, specifications, and production. This oversight and power allows entrepreneurs to offer their customers high quality and a certain level of exclusivity.

dropship supplements warehouse

Greater Flexibility

Dropshipping provides entrepreneurs greater flexibility. Without having to deal with the physical requirements of the business such as storage and shipping, business owners can work from just about anywhere. All you need is the ability to communicate with the dropshipper.

Given this fact, dropshipping makes it much easier to start a new business. There’s no need to worry about managing inventory and fulfilling orders. All of these processes including packing, shipping, handling and returns are taken care of by the supplier.

Finding a Dropship Supplements Partner: Things to Consider

When thinking about a private label and identifying a dropshipper, there are several things that businesses should consider.

First, remember that the success of the business is dependent on the quality and professionalism of the dropship supplements partner. When you place the responsibilities of order fulfillment on a third party, you need to trust that your partner will get your product to the customer on time and in one piece.

When manufacturing a private label, you need to trust your manufacturer to develop a product that meets your requirements and reflects your brand. This quality should be found in each and every supplement or vitamin that makes it to the customer.

That’s why it’s important to find a dropship supplements partner that understands your brand. Every brand is different, and there’s no one size fits all approach to dropship supplements. Find a partner that understands your business and takes the time to learn about your needs.

Ultimately, your dropshipping partner needs to be efficient in fulfilling orders. Customers care that their products arrive on time and that they receive exactly what they expected. The dropshipper should be able to handle your sales volume and be able to support the product line that you offer.