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People of all ages take all sorts of nutritional supplements for numerous reasons. Some people take them to support their overall health which others take them to improve athletic performance. What’s more, other people take supplements for age-related issues or health conditions. Pregnant and nursing women often take supplements as well.

Recently, ConsumerLab.com completed its annual survey of its e-newsletter subscribers. The survey questions subscribers regarding their use of nutritional supplements. Conducted since 2002, the survey asks which specific products (dietary supplements, nutritional supplements, vitamins, minerals, herbal extracts, etc.) the subscribers use.

Between November and December 2018, almost 11,000 people responded to the survey. Each person rated a wide range of popular merchants and brands (each has received a minimum of 90 consumer ratings). The results? Consumer Lab’s 2019 160-page report lists the products receiving the highest consumer satisfaction rating in specific market segments (1).

Changes From Previous Surveys

While many respondents report using certain products less than the previous year, two products stood out in particular for their increased usage. Both CBD and collagen supplements gained ground among subscribers over previous years’ surveys.

Specifically, CBD oil and hemp extracts showed a 6.3% increase from 5.6% of respondents in 2017 to 11.9% in 2018. This is a 113% increase, moving CBD from 84th place on Consumer Lab’s most popular supplement to 40th place. This is astounding considering that CBD products aren’t as widely available as many other supplements and herbal products.

The second largest increase in usage among survey respondents was collagen. Specifically, collagen use rose 3.6% from the 2018 report. In addition, bone broth experience the third greatest increase, up 2.7% from the previous survey. At the same time, Consumer Lab’s subscribers report using less of several supplements than they did before. Some nutritional supplements and products that subscribers use less of are CoQ10, probiotics, coconut oil, and apple cider vinegar (2).

Also, the 2019 report reveals that Vitamin D remains the top supplement (used by 66.4% of respondents). CoQ10 dropped to 4th place allowing Magnesium to become the third most popular dietary supplement. And although fish oil experienced a slight drop from the 2018 report, it remains one of the most commonly used supplements. Some of the other most popular supplements among survey respondents are multivitamins, probiotics, curcumin, turmeric, vitamin C, B complexes, and calcium (2).

What is CBD?

CBD (cannabidiol) is a chemical compound derived from Cannabis sativa. However, unlike marijuana, CBD has no psychoactive effects. It is found in both cannabis plants and industrial hemp. In late 2018, the Agricultural Improvement Act stated that industrial hemp cannot have more than 0.3% THC, the euphoria-inducing ingredient found in marijuana (3).

Although CBD oil is one of the most common forms, you can also find it in gummies, tinctures, patches, and even vapes (3). People use CBD products for several reasons including as an anti-inflammatory, as an anti-depressant, as an anti-oxidant, to lower stress, and to reduce nausea. Some people even recommend it for depression and anxiety, arthritis, migraines, and to counteract the side effects of cancer treatment (4).

Although ongoing studies continue to investigate CBD’s benefits and effectiveness, the research is still inconclusive.

What is Collagen?

Typically taken as a powder, collagen is a tasteless supplement that supplies the body with amino acids. The animal-derived protein powder is said to help slow aging (5). Some research suggests that taking a collagen supplement can increase your skin’s collagen content.

Other studies suggest that it can “improve collagen synthesis, which plays a role in injury prevention.” (6) and also offer relief for people with rheumatoid arthritis (7). Research on collagen as a nutritional supplement and its specific health benefits are still going.

Custom and Private Label Nutritional Supplements

ABH Pharma is a full-service supplement manufacturer which supplies CBD and collagen Supplements. In our FDA, NPA, and GMP certified facility, we create both stock formulas for private label supplements and custom supplements. What’s more, we produce supplement in various forms – capsules, softgels, tablets, liquids, gummies, and more.

Throughout our entire process, we follow strict quality control guidelines. At ABH Pharma, we provide the highest quality nutraceutical manufacturing along with superior customer service. Starting with the highest-quality raw materials from ethical suppliers, we formulate supplements based on your specifications that adhere to all follow regulatory guidelines. And the entire process happens under one roof. For more information, Contact Us today.

About ConsumerLab.com

ConsumerLab.com is a subscription-based product review site with reviews of over 1,300 nutritional supplements and products. The site bases these independent reviews on laboratory testing.

 

 

 

References

  1. https://www.consumerlab.com/news/top-rated-vitamin-supplement-brands-2019/02-25-2019/
  2. https://www.nutraceuticalsworld.com/issues/2019-04/view_breaking-news/cbd-and-collagen-rise-in-popularity-as-use-softens-for-more-common-supplements/
  3. https://news.yahoo.com/heres-difference-between-cbd-thc-160000645.html
  4. https://www.visualcapitalist.com/thc-vs-cbd-difference/
  5. https://www.prevention.com/food-nutrition/healthy-eating/a20456639/collagen-supplements/
  6. https://academic.oup.com/ajcn/article/105/1/136/4569849
  7. https://www.sciencedaily.com/releases/2009/11/091130192915.htm

Will Cartwright

Chief Marketing Officer at Get Known Pros
Will is a master of digital marketing in the vitamins & supplements space. He has years experience selling supplements on Google, self-hosted websites, Amazon, Facebook and much more.

CLICK HERE to learn more about how Will can help your nutraceutical brand, dominate digital marketing.
Will Cartwright

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