Supplement Manufacturer Insiders Knowledge

The dietary and supplement market is highly competitive. The average consumer spends less than 14-seconds looking at a product before they move on to the next. That short amount of time is all about labeling, brand, and marketing. When you design your dietary supplement packaging , focus on that 14-second window. Below are some of the most costly labeling mistakes in your supplement label design .  

Ready to start your supplement brand, but not quite there with the capital? An investor could help power your dreams by supplying the funds you need to launch your brand. Finding the right investor for your brand can take time though; you’ll need to fully develop your idea of concept, have a complete business plan in place and be ready to talk real dollars and cents with the prospects you attract.

Hey guys, Frank Cantone here. President of ABH Pharma and thank you for tuning into this week’s product of the week. Today we want to assist you in getting into the vast testosterone boosting market. Testosterone boosters are being utilized by men of all ages. Whether it is younger men looking to increase physical performance or endurance during a workout/sporting event or older men looking to regain vitality and drive.  

Finding influencers who will boost awareness of your  supplement brand and striking a deal is only part of the equation when it comes to using this powerful approach to marketing. Once you’ve forged a connection with a nutraceutical market influencer and their base, you need to determine how to track the effectiveness and performance of each person you’ve connected with.

It is essential to track your influencer marketing metrics to see how well this particular method is working for you. In many cases, technology can make a difference and allow you to see which influencers are driving quality traffic for your supplement brand.

Yohimbe Bark is sold under several names, which include alpha-yohimbine  and allo-yohimbine and more commercially recognized names such as yohimbine  hydrochloride. This is a substance that has been approved in various supplements for nearly 30 years and that is currently rocking the weight loss market. Keep reading to learn about this supplement and the marketing opportunities for supplement manufacturers. 

Which are the most popular dietary supplements? An easy way to check is to use Google search data to determine what consumers look for when they shop online. To analyze this data we grabbed from google we used Keywordtool.io . 

We look at the top 20 most Google searched supplements and help you visualize the data! This data is important because if you take the time to research the market you could better analyze when certain supplements are most popular. This is super beneficial for private label supplements due to their ease of addition to your line. With ABH Pharma's private label supplements you can quickly add 500 bottles of a trending supplement to give your sales a calculated boost!

Pet health products and supplement sales are soaring, and that means that the market opportunity for brands is big. In this blog, we look ats some of the ingredients found in hip and joint supplements for dogs and discuss the opportunities for supplement brands amid the increase of pet joint supplement sales in the market over the past few years. Keep reading to learn more about this growing opportunity!

Today, social media influence is at an all-time high. In fact, it's estimated that more than 80% of Americans have at least one social media account—an increase of several percent from 2016's findings. The number of Americans using social media has steadily been on the rise since 2008 with no signs of slowing down any time soon.

With this in mind,  supplement businesses across the globe have been seeing success in incorporating social media into brand marketing strategies. And for supplement companies looking to make a name for themselves in a competitive industry, having a solid social media marketing strategy is a must.

We here at ABH Pharma want to illustrate to our subscribers that there is a reoccurring trend in the private label weight loss product market with fat burner supplements and you can capitalize easily with our Premium Private Label Fat Burner Formula. For a limited time we are offering reduced pricing while supplies last! 

Starting a supplement business is an exciting prospect, and smart planning is key to success. One of the pillars of a solid foundation is researching what’s worked for similar enterprises – and also learning from their mistakes. The following are eight of the most common errors and miscalculations made by new supplement brand owners (so that you can avoid making them yourself): 

1. Not Clearly Identifying Your Target Customers

Being too diffuse in your marketing efforts is a common mistake made by all too many new vitamin and supplement companies. Every brand needs a niche and a target audience to set it apart from the competition. What is your passion? Which area of health and wellness to you want to contribute to with your products?

Specializing helps you to zero in on your target customer base. Some example target markets might be high-intensity interval trainers or middle-aged consumers looking to preserve health and quality of life. Other ways to create a niche might include being gluten-free, organic and/or vegan. From there, all the elements of your products, packaging and marketing can reflect your focus.

If you're in the market to begin selling your own nutritional supplements, then one of the first steps will be to determine not only what you want to have manufactured, but to decide on the various types, coatings, shapes, and other customization options for each supplement. After all, there are a variety of different types of nutritional tablets and capsules available, each differing in the way they are taken, the way they break down in the body, and more.

ABH Pharma's president Frank Cantone is back with a new product of the week! We are pleased to unveil our Stock Smooth Energy formula for private label distribution .

As more attention and focus are being put on the importance of gut health and digestion to overall health, supplement manufacturers are looking to create products from compounds that fill this need. This has lead to some to believe that probiotics are household necessities! 

As human beings grow increasingly more mindful of the importance of being proactive about health, their interest in vitamins and supplements rises accordingly. From there, it’s only natural that the most conscientious pet owners start looking for the same health benefits for their pets.