Ayurveda approach health and medicine as a complete journey that is not just about living disease free, but about being in your most optimum state of health throughout your lifetime. It is from their ancient practices that Shilajit Power emerges into Western culture as a supplement of great importance and that is a gateway for anyone with a private label supplement brand or who wants to start one.
This is a blend of minerals with a rich amount of Fulvic Acid. As such, this is a supplement that is best cut using gums to improve the final product which lends itself to shilajit capsules, tablets, or even tinctures. Keep reading to learn how this outstanding opportunity can fit nicely into your private label brand.
Understanding Shilajit Powder
Shilajit powder is a naturally occurring mixture that literally oozes from the earth during the summer months at higher elevations in India. This process is a direct result of the collision between the Asian continent and the Indian continent. It is within that process that once lush and tropical land and forests became compacted. They have sat under great pressure through geologic time and are now literally oozing from the earth as Shilajit gums. The substance is rich in humic and fulvic acids:
- Humic Acids - Humic is specialized soil such as those that are found in peat bogs and coal fields and are primarily made up of large deposits of organic substances. In this case, compacted tropical forests. [1]
- Fulvic Acids - is one of the humic acids and is characterized by low molecular mass and seem to address the medicinal properties of Shilajit Powder. In most traditional medicines, Shilajit power contains 50 percent fulvic acid. [2]
In short, this is a rare group of minerals that are organic in nature and result from a host of microorganisms that are working to slowly decompose the mass of buried forests that occurred during the geological cataclysm when India merged with Asia. As such, this opens the door to the holistic supplement market on two folds - One this is already an ancient medicine and two it has the potential to be pure.
For a custom supplement, there is an opportunity to create your own blend using this supplement that targets long-term health issues and their prevention. You have the opportunity to use fulvic acid in blended products that target gut health, beauty aids, and energy supplements. Herbal powder manufacturers can assist further with formulations.
Shilajit Powder Benefits
Shilajit is a substance that is a substance that the Ayurvedic shamans use to promote a long, and healthy life and they have done so for some 5,000 years. The super benefit of Shilajit Powder comes primarily from the high concentrations of fulvic acid.
Fulvic Acid is well-known as a medicinal in ancient culters and is used to address:
- Gut Health - For private label brands this coincides with topics such as prebiotics and probiotics.
- Improving skin health and appearance - For private label brands this address prevention and restorative supplements such as for acne.
- General health and well-being - This is an outstanding opportunity for introducing or adding to a prevention line of supplements within your brand.
- Energizes the body and bodily systems - Think cleanses, detox, and other marketing terms that people understand.
- Boosts Mitochondrial function and activity
- Etc.
The mitochondria are the organisms within our cells that break apart chemical bonds so that we have energy. By increasing the activity of the mitochondria, our body produces more energy through the ADP cycle. That means that body systems increase their functions and our cells become energized.
As such, Shaliait powder makes a great supplement for people, who suffer from energy related disorders such as chronic fatigue syndrome or for anyone who wants to increase their physical stamina.
The number of marketing buyer persona with this supplement are numerous. They include:
- People looking to increase their energy levels either because of disease/syndromes or so that they can simply do more. Added to a protein powder you also have the option of targeting bodybuilders, and dieters.
The increase in power and energy is also beneficial for our brains, but the real benefit to brain health is in the way that Shilajit Powder helps to protect neurons and neural pathways. [3] [4][5]
This buyer persona is all about focus and being able to concentrate to achieve great things. That is a concept that is appealing to younger professionals who are trying to rise up in their careers as well as students of all ages.
A central core belief among Ayurveda is to achieve balance within the body, and Shilajit Powder shows great promise in bringing balance to bodily systems including the immune system. It is also thought to regulate hormone production so as to positively affect hormonal balance within the body, especially those hormones that cause stress. [6]
The buyer persona here are those of us who need to calm our body so that we can heal, grow, and gain health.
The overall bodily response to Shilajit Powder is to drop lipid levels, lower triglycerides, lower LDL cholesterol, and boost HDL cholesterol - all of these factors impact diabetes in a positive way. [7]
There is a huge marketing opportunity for people who are pre diabetic or who are diabetic. That is itself a huge market.
As a supplement that increases energy, the marketing for this product address weight loss and diet, bodybuilding and sculpting, and even obesity.
Shilajit Powder Dosage
There are not many studies that address Shilajit powder as a human medicine or supplement. The few studies that do exist used dosage up to 200 mg and with a concentration of Fulvic Acid of 50% per dose given twice per day and not taken for more than 90 days.
There is some controversy about Shilajit Powder as this is a mineral supplement and as such, can have high levels of heavy metals which are a health hazard. It is important for anyone who adds Shilajit Powder to their private label brand do so by addressing the heavy metal concerns of this product else they face censure.
Shilajit is a mixture of minerals used traditionally in Ayurveda, with the main bioactive of Fulvic Acid. It appears to be heralded but is currently in the preliminary stages of research in the West.
Marketing Herbal Powder Manufacturers
The benefits of Shilajit powder are still unfurling. This is a supplement with over 5,000 years of traditional medicinal usage and many of the studies available point to its tremendous benefits across a wide spectrum of health issues and concerns. As such, the audience for such a supplement is vast.
The buyer personas involve many different types of buyers and within industries that represent billions of dollars worth of sales annually. Those include the diet and exercise industry, the diabetic industry, and neural industry including cognitive decline such as Alzheimer's disease.
The opportunities that Shilajit Powder represent for the private label market are huge. It opens the door to target market anyone who wants to lose weight thanks to the increased energy that Shilajit Powder provides through the increase in mitochondrial activity. It also crosses over into the body sculpting industry as a cutter - a product that helps to reduce fat stores on the body.
Shilajit Powder also has the capability of becoming a diabetic supplement as it helps to decrease levels of lipids and other key indicators of the diabetic syndrome.
It offers a positive impact on brain health and cognitive function making this a product that could rival Ginkgo as a brain health supplement. It has many positive studies that address issues such as dementia and Alzheimer's disease. Lutein supplements have also been linked to brain health.
Overall, the potential here is very high, and as an emerging supplement in Western society, it represents a great opportunity within the supplement industry.
To learn more about emerging the opportunities in custom supplements or to discover the low cost at ABH Pharma for entering the market, just reach out to our professionals. We are happy to answer your questions or to provide you with a custom quote for new products!
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